This is a large, loaded word.

But the context that I am writing about this morning is two fold:

How does image reflect respect for whom you represent? Which in turn continues to ask how you show self respect and how it reflects in your work.

The first question goes back to several topics I have written about.. caring about the details and the idea of creating your own brand. But what was said then is null and void without the over arching topic of respect.

I had this conversation with a great client of mine, and this gentleman has an over abundance (no such thing) of respect for himself, colleagues and his work.. and you can see how this results in his wardrobe. He said to me, “Vince, the idea of showing up to work in casual attire shows a lack of respect for the job you have and even your boss!”

I wanted to dive a little deeper and I asked him what he meant. He spoke of other men in his office, industry and other industries entirely and how he sees the new generation is being lackadaisical right down to their morning routine of shaving (whole other topic entirely), dressing, commuting.

He even related productivity to the fact of how proud he felt dressing for his job.. which makes sense.. does it not? When the last thing you are worried about is the feeling of your clothes.. sitting/standing/working for ten, twelve, eighteen hours (we all get there) will make you comfortable and again.. confident to do your job head held high.

When you respect yourself enough to feel that way, confidence is the immediate result. For example: pressing your shirts – in ONE second this imprints the idea of not caring when you neglect to do it.

Once again, the point of this blog is not to command that everyone wears tailored clothing. Quite the contrary, it is more about these little things that have huge results. It all is going to make you men more confident which will get you further in all aspects of your life.

So, put some respek on your name.

(hope you get the reference)



Sixteenth century writer Baldassare Castiglione was the first writer to coin this phrase – what it’s true intention was to help define the Western ideals of a true gentleman. The Webster Dictionary’s definition of the word is, “studied nonchalance: graceful conduct or performance without apparent effort.” In layman’s terms.. the art of looking as if you did not try to appear that amazing.

This is where it comes into the gentleman’s wardrobe (and where a lot of gentlemen are getting it wrong) and how it relates to their life.

The idea of sprezzatura in relation to one’s clothing is not simply just breaking up a suit and thinking that it is OK because “you are being sprezza” as I have heard certain gentlemen call it. No. Relate back to the definition, “studied nonchalance,” rather than random stabs at not caring.

A true gentleman always puts thought into his appearance as I have mentioned in a previous post and wearing different coordinating/contrasting articles of suiting is an art form; an art of expressing oneself.

However, this is where the gracefulness and nonchalance should be apparent. A gentleman should be confident, not arrogant. He should be able to walk into a room and everyone is put at ease because of the air around him.

Sprezzatura is not concept that is simply mixing and matching but it is the true embodiment of what a gentleman should be and what this blog is about: confidence.

PS. if you do not follow Luca Rubinacci (featured image) on Instagram already.. please do – his gentleman’s tips are great reminders of what we should all embody.