Sixteenth century writer Baldassare Castiglione was the first writer to coin this phrase – what it’s true intention was to help define the Western ideals of a true gentleman. The Webster Dictionary’s definition of the word is, “studied nonchalance: graceful conduct or performance without apparent effort.” In layman’s terms.. the art of looking as if you did not try to appear that amazing.
This is where it comes into the gentleman’s wardrobe (and where a lot of gentlemen are getting it wrong) and how it relates to their life.
The idea of sprezzatura in relation to one’s clothing is not simply just breaking up a suit and thinking that it is OK because “you are being sprezza” as I have heard certain gentlemen call it. No. Relate back to the definition, “studied nonchalance,” rather than random stabs at not caring.
A true gentleman always puts thought into his appearance as I have mentioned in a previous post and wearing different coordinating/contrasting articles of suiting is an art form; an art of expressing oneself.
However, this is where the gracefulness and nonchalance should be apparent. A gentleman should be confident, not arrogant. He should be able to walk into a room and everyone is put at ease because of the air around him.
Sprezzatura is not concept that is simply mixing and matching but it is the true embodiment of what a gentleman should be and what this blog is about: confidence.
PS. if you do not follow Luca Rubinacci (featured image) on Instagram already.. please do – his gentleman’s tips are great reminders of what we should all embody.
This post is about something completely unrelated to the previous post.
It’s about the literal value of things and why they cost what they cost and how it relates to you.
I’m writing this because I had a client come to me the other day with quotations from other locally owned made to measure businesses that were exorbitant prices for made to measure suit from a “no name” maker using well known fabric mills.
He asked me what would be the point of buying a Canali or a Zegna suits or jackets when he was just paying for their marketing.. that is what the rationalization that the other locally owned business used to sell him on their product.
This is where the consumer needs knowledge about these makers as well as others who are all over the price spectrum. You’re not paying for marketing.. it may be part of their cost formula. But as far as I can tell – hand work on some garments, the literal construction of it, the details that go into the making these garments and as well as the many, many years of expertise that these companies (some have been around since the early to mid 1900s) have learned and literally turned into a science is all part of the equation.
For example – I’m not saying that everyone should go and buy a $3500 suit… hardly .. just making a point – Ermenegildo Zegna HAVE their own sheep farms and they produce certain wools and take the best sheep from that inch ? , breed them – then do it again with the next offspring and continue to do this until they find a wool that literally feels like silk. They have been doing that since before WW2… SO to me personally, that’s not marketing, it is science.. it is the development of a fine product that withstands the test of time and wear.
Now to make another point – I’m sure that the proprietor of said shop makes a nice product. That’s neither here nor there. My point is to you as a consumer/suit wearer/whatever you are, is DO your homework and find a shop who will tell you how it is (who has integrity..yes, they exist), only then will you be in good hands.
This entry is titled, “Value” – but it is not about any type of monetary valuation of clothing. It will be shorter than most because it is a black and white message.
It is about the value you put into yourself.
Whether you are in a suit every day, business casual, or super casual for work – you should always put value into how you represent yourself. Your image is the first thing people look at – and sometimes judge – and there are a lot of simple things I see done wrong just on my walk to work each day. The worst is when I hear, “Well my office is super casual and no one really cares.” That does not give you the excuse to not iron your shirt, have your trousers the proper length or dress like you care.
These are simple things that cost nothing. Do them. You never know who you are going to meet each day. You will notice a change in the way people interact with you. Being ‘clean cut’ doing the aforementioned things exudes confidence and that you care about the details. It sends a message without you even saying anything.
Like I have said in my previous posts, “If you look good, you feel good then you do better business.”