Today’s Consumer¬†

Gentlemen, 

This post is about you and how what I do relates to you … it will probably quell a few arguments as well. 

Today.. men want their stuff now.. or even yesterday and I feel like this doesn’t make sense. Why wouldn’t someone want to wait at least a short period of time (one to four weeks max) for something that will be better than what is front of him. 

Has the imagination lost out in all of our minds.. why can’t someone picture or comprehend that if they wait they can get something better. Unless obviously if something happens and you need something instantly. 

Patience and planning can go a long, long way within your wardrobe. Whether you have someone that helps you or feel you’re capable on your own – these two values can take you miles ahead of those around you. 

I constantly hear, “I cannot picture this,” when they’re looking at swatches for made to Measure. When in reality, the only thing you have to imagine is what’s in front of you. Most times, you’re not picking something obscure or extremely liberal… drape the piece over your arm and look at it against the skin of your hand… boom there’s your picture. 

The point of this is what I mentioned above – patience and planning – goes a long long way to not making you look cookie cutter. 

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