This post is about something completely unrelated to the previous post.
It’s about the literal value of things and why they cost what they cost and how it relates to you.
I’m writing this because I had a client come to me the other day with quotations from other locally owned made to measure businesses that were exorbitant prices for made to measure suit from a “no name” maker using well known fabric mills.
He asked me what would be the point of buying a Canali or a Zegna suits or jackets when he was just paying for their marketing.. that is what the rationalization that the other locally owned business used to sell him on their product.
This is where the consumer needs knowledge about these makers as well as others who are all over the price spectrum. You’re not paying for marketing.. it may be part of their cost formula. But as far as I can tell – hand work on some garments, the literal construction of it, the details that go into the making these garments and as well as the many, many years of expertise that these companies (some have been around since the early to mid 1900s) have learned and literally turned into a science is all part of the equation.
For example – I’m not saying that everyone should go and buy a $3500 suit… hardly .. just making a point – Ermenegildo Zegna HAVE their own sheep farms and they produce certain wools and take the best sheep from that inch ? , breed them – then do it again with the next offspring and continue to do this until they find a wool that literally feels like silk. They have been doing that since before WW2… SO to me personally, that’s not marketing, it is science.. it is the development of a fine product that withstands the test of time and wear.
Now to make another point – I’m sure that the proprietor of said shop makes a nice product. That’s neither here nor there. My point is to you as a consumer/suit wearer/whatever you are, is DO your homework and find a shop who will tell you how it is (who has integrity..yes, they exist), only then will you be in good hands.